The thrill of receiving an admission package from one's dream school is a moment to cherish. For the University of Toronto Scarborough (UTSC), the challenge lay in making a distinct and unforgettable impression on prospective students amid fierce competition. As the designer entrusted with this task, I had the privilege of shaping UTSC's admissions campaign for three years, crafting viewbooks, posters, and leaflets that set UTSC apart as a beacon of excellence.